About Me
I am a driven digital marketer adept at SEO and Retail marketing illustrated across 4+ years of experience in related roles. Gained expertise in data analysis, leveraging insights to tell a story and drive business solutions. Firm understanding of editorial SEO and how it aligns on-page optimizations with content strategy.
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I have a firm understanding of the digital marketing landscape. Digital marketing techniques such as search engine optimization, affiliate marketing, and buyer journey mapping. I also have experience using various SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console.
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And with over one year of experience in retail; where I operated in management, sales, and merchandising for a home improvement store in the Midwest. Here are a few functions I mastered during that spell:
Plan-o-gram design; New store layout design and modification; Point of sale interactions (POS) i.e. in-store signage and POP; Inventory analysis; and Project management.
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I graduated from the Simon Business School at the University of Rochester with a Master of Science in Marketing Analytics. During my time at Simon, I was involved with the Simon Soccer Club, and Simon Marketing Association which allowed me to further expound my marketing knowledge.
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Furthermore, I have a knack for business analytics and I'm fascinated by how data can be woven to tell a story, fill in the blanks, and even define a business plan. I have experience with relational database management using SQL, data visualization using Tableau, data cleaning, predictive analytics, and descriptive analytics using R programming.
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On the casual end, I consider myself a sports fanatic where Saturdays and Sundays are dedicated to cheering Machester United on. And if I am not doing that, I'm traveling and trying all types of cuisine in the process.
Technical Skills
R
Statistical Computing and Graphics programming language
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My Experience
Roles & Responsibilities
The following is an outline of my current and past work experience. Each role has provided an opportunity to learn, grow, and continue developing both as a person and a professional. Take a look to learn more.
Terakeet
Sr. SEO Analyst
Mar. 2020 - Present
Conduct competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.
Result: Performed keyword research analysis and identified +2,100 informational and transactional loan-type terms to drive leads.
Monitor and analyze site performance; evaluate tracking metrics to recommend solutions to increase organic ranking or improve site health.
Maintain current knowledge of SEO and industry trends.
Terakeet
SEO Analyst
Oct. 2020Â - Mar. 2022
Cross-disciplinary collaboration to help define content strategy in alignment with technical best practices.
​Result: Aided in creating topic opportunity reports, identifying 120 net new articles geared towards gaining more SERP real estate for a leading mortgage lender and outranking its competitors.
Performed ad-hoc analysis to diagnose the cause behind traffic declines for +280 pages.
​Result: Attributed traffic declines to various factors such as lengthy titles, descriptions, and headings, poor CWV, and competing content. Actionable takeaways included duplicate content and page-level audits.
Menards
Merchandise Planner
Dec.  2018 - Jun. 2019
Designed and implemented product layouts into plan-o-grams to enhance the self-service concept, achieving a 2% revenue increase for product categories managed.
​Result: Achieved a 2% revenue increase for product categories managed.
Oversaw five-store restorations and two store openings; implemented new signage modifications and storewide audits during this period.
Result: Upheld the company’s best merchandising practices, allowing for future store planning and fixture reordering.
Created and modified blueprints highlighting pallet rack dimensions.
Result: Plans were used as a reference point for new and pre-existing stores to ensure efficient merchandising.
Menards
Manager in Training
Jun. 2018 – Dec. 2018
Administered inventory management, product lookup, and price queries using a multifunctional retail operating system to enhance the guests’ shopping experience.
Result: Achieved a $20,000 bi-weekly sales goal as a new team member in the building materials department.
Performed storewide audits working in conjunction with the Inventory Controller to highlight and query discrepancies in all departments.
LHM
Food and Beverage Intern
May 2017 – Aug. 2017
Assisted with monthly liquor and food cost calculations exceeding $25,000/month, tracking seasonal demands, using reported findings to make future projections.
Aided in the preparation of an occupancy forecast for 539 rooms; observing booking trends (peak and off-peak times) and using these insights to make real-time pricing decisions.
Utilized Hotel Effectiveness (a labor enterprise system) to uphold the hotel’s best practices, resulting in operating costs decreasing by 3% for the month of July.
Truman State University
Digital Assistant
Jan. 2016 – May 2018
Performed manuscript digitization, data cleaning, coding and editing text forms using HTML, Photoshop, and w3schools (web development portal); transcribing 150+ books in the process.
Employed care and caution while processing rare manuscripts using the Atiz Bookdrive (mass digitization book scanner) to scan and upload books as TIFF files; Photoshop as a tool to touch-up symmetrical discrepancies in diagrams, and HTML coding to edit semi-raw data emitted by the Optical Card Reader; processed 3,000+ pages during my tenure.
My Education
August 2014 - May 2018
B.A. Business Administration - Marketing
International Studies minor
July 2019 - December 2020
Simon Business School - University of Rochester
M.S. Marketing Analytics
"A wise man once said nothing at all"