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My Projects

Work Portfolio

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Marketing Analytics Project

Client : Monro Auto Service and Tire Center

Analyzed 280,000 transactions from 2013 to 2020 with an overall objective of improving the retention rate. Performed statistical tests to find trends and correlations between certain product variables i.e. Oild Change, Tire Purchase, State Inspection, etc. Developed a predictive model that identifies the Best segment for our client to target - and the model had an accuracy of 85%.

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Social Media Analytics

Airline Tweets

Sentiment Analysis to distinguish positive and negative airline tweets. Analyzed 4555 tweets to discover non-complaint tweets. Of these, I found 607 non-complaint tweets out 768, giving me an accuracy of 79%.

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Digital  Marketing Project

Client: M&T Bank

For my Digital Marketing Strategy course, my team was tasked with solving a business mandate for a client in the financial sector. The objective was to offer recommendations on how the company can stay 'Top of mind' on social media platforms and online.

Here are some of our recommendations:

  • Migrate to the latest jQuery and resize images in order to improve cross-platform compatibility

  • Integrate chatbots in order to increase efficiency and interactions 

Projects: Projects

Khanyile Dlamini

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